People want to do business with people or businesses that they like, feel connected to and have a relationship with. Retention is considerably cheaper than going after new customers, after all.
A popular way to build relationships and make clients feel valued is by treating them to hospitality.
Almost all racecourses offer hospitality at varying levels but after a multi-million-pound redevelopment in 2016 – including a complete refurbishment of the tracks nine Executive Suites and brand-new restaurant – Bath Racecourse is now one of the South-West’s leading hospitality venues.
We spoke to Executive Director, Jo Hall, to find out a bit more about why hospitality at Bath Racecourse offers exceptional value for money and unique opportunities for your business.
What can people expect from hospitality at the races?
“First-class facilities, delicious food and a thrilling atmosphere! Hospitality at the races really can’t be beaten; it’s a great day. Unlike other sports, there are lots of opportunities for conversation, as each of the six or seven races last a few minutes, unlike football or rugby matches where there’s only a 15-minute interval at half time. For me, hospitality at the races also appeals to a really broad range of people.”
What are the benefits of entertaining clients or prospects?
“When do you get the chance to really talk to the people you’re doing business with? Hospitality gives you the perfect platform to develop those all-important long-lasting relationships with your clients, which, ultimately, means they are more likely to continue doing business with you.”
Why choose hospitality at Bath Racecourse?
“Not only do we have superb facilities, we have a variety of different options depending on whether you’d like to entertain a smaller group with fine dining in the Royal Crescent Restaurant or take one of our executive suites that offer more privacy. Our packages range from relaxed summer buffets up to champagne and canape receptions, three-course meals and all-inclusive bars, so we can really tailor the event to the business’s needs.”
How much can I expect to pay?
“Less than many other forms of advertising! A table in the Royal Crescent Restaurant starts at £63 (+ VAT) per person and our private Executive Suites start at £80 (+VAT) per person. If you have high-value clients then the ROI is easily justified in the long-term.”
Bath Racecourse’s season run from April to October and includes a variety of fixtures across weekdays, evenings and weekends. The 2019 season finishes on Wednesday 16 October. With several racing fixtures taking place before the season finishes or to discuss an event in 2020. Find out more about hospitality and client entertaining here.
